BUSINESS RUN
Objective
Through targeted social media strategies, we managed to increase engagement for europes biggest company run by consistently providing high-quality content. The combination of appealing visuals, behind the scenes insight and involving the customers increased the social media engagement by 70%.
What we've done
1. Strategic Discovery
2. Redesign & optimization of the Social Media Page
3. Using existing content and redesigning it for Social Media
4. Inventing a unique format for promotion
5. Accompany the day of the event
6. Aftermovie and promotion for the next year
Creative Process
1. Research: We conducted research on the business's values, competitors and target audience to gain a better understanding of their industry.
2. Sketching: Using the insights from our research, to create a unique look on the social media platforms.
3. Digital Design: After reviewing the sketches with the client, we created several digital designs using Adobe Illustrator.
4. Refinement: We refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.
5. Finalization: We produced the final aftermovie in various file formats, to ensure that it was suitable for both website and social media.
Results
We increased the social media appearance by 70% and created a platform for the clients to get insights from the Event but also from the participants.
Conclusion
Through a strategic and professional content plan we were able to engage new people to the event. Next year we are aiming for even better numbers and above all, greater engagement with customers.
