How the EU SOME marketing changed

The EU's new Digital Services Act (DSA) represents a significant overhaul of digital and social media regulations, aiming to create a safer, more transparent online environment. Effective from February 2024, the DSA sets out stringent rules for various online platforms, including social media giants, online marketplaces, and other digital service providers operating within the EU.

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THE AD`S GAME CHANGED

Advertising Restrictions:

The DSA prohibits targeting vulnerable groups, including children, with personalized ads based on their online activities. Platforms will also be banned from using sensitive personal data (e.g., religion, political beliefs) for ad targeting​.

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